Role of corporate social responsibility (CSR) in brand development

One of the most important issues facing contemporary organizations is that (CSR). This research seeks to discover advantages CSR inclusion for company growth by examining effect consumers' views on their buying intentions through mediating roles brand equity, reliability brand, & reputation. Many organizations' marketing strategies now centre idea incorporating social responsibility measures into positioning initiatives. There a plethora implications corporate B2C marketplaces and major worldwide brands. The uses quantitative strategy, surveying internet cosmetics buyers gather information. information gathered from analyzed using SPAA 380 responses. Consumers' future purchase intent influenced impressions company's commitment CSR, according study's findings. Brand attributes act as buffer between how consumers feel about efforts likely they are make company. results provide significant resource researchers interested in an experimental study issue since previous hasn't taken comprehensive approach validating influence had legitimacy, reputation, equity brand. document also useful managers marketers who want learn create effective management methods.